We are Observatory the Opticians and we are also Wardale Williams the Opticians. We are a group of award winning Independent local, community focussed Opticians. We have eight practices across East Anglia and one in North London.

Each practice has its own local flair to better serve its own community and share the same values of:

  • A really warm and welcoming atmosphere,
  • A fabulous reselection of frames to suit the whole community from budget to high fashion
  • Price and total satisfaction guarantees
  • Customer and professional service focus that tailors personally the care and attention you receive to your specific needs

As your local trusted optician, we give back to the community you share with us in the following ways:

  • Supporting over 30 local schools by providing:
    • Hi-visibility jackets, donating over 1700 so far
    • Awards for outstanding achievement in the sciences
    • Sponsorship for Individual school projects
  • Supporting local youth sports teams
  • Working with local Lions groups promoting
  • World sight day with blind Walks and pressure check events.
  • Supporting local food banks
  • Raising awareness of healthy eating for the eyes with events
  • Supporting the Keira campaign for Clic Sargent
  • Launching the Eye Smart campaign with Ralph McMurray and Keira
  • Supporting social enterprise scheme VisionSpring, providing glasses to developing countries