We sell a wide variety of brands at all price points – budget glasses to high-end luxury and designer eyewear.
Below is only a selection of the brands that we sell. The brands vary by practice and are shown on each practice’s home page. If you want a specific brand of glasses or sunglasses, please ask as we might sell it in a different practice or be able to order it in for you.
A lot of larger opticians are owned by companies who can only sell the brands that they own, whilst other large high-street opticians only sell the brands made in their own factories.
As an independent opticians, we are not tied to any specific brands. We travel to optical trade shows and hand-pick the brands and the glasses that we love the most, and that we think our customers will also love.
UK brand Basebox make affordable and contemporary glasses which appeal to our fashion-forward patient. They can be bold but very wearable.
Bevel use high quality materials such as titanium to produce lightweight glasses. They are modern and minimal with splashes of colour. They do a great range for petite faces.
Caroline Abram are a Parisian brand that makes feminine and flattering glasses for women. They are 60s-inspired and often oversized. Gorgeous.
Iconic French brand Chanel features signature touches on their chic and sophisticated eyewear. Very elegant, just like Coco herself!
Charles Stone New York is a small range of affordable glasses that appeal to those who prefer simple and stylish glasses. You can also get them with a metallic clip-on sunglass.
Cocoa Mint are a UK company who make gorgeous glasses, sold at an affordable price point. They are flattering and comfortable to wear. One of our more popular brands.
Cutler and Gross is a British luxury brand founded over 50 years ago. Made in their own factory in Italy, these bold frames have been worn by the likes of Rihanna and Sir Elton John.
Dutz is a Dutch (pronounced almost the same) brand – hypoallergenic, colourful and logo-free. Coated with a Swiss laquer (the same used by Apple), they are chip and scratch resistant.
Eco frames are made from 95% recycled metal and recycled ocean plastics. They are lightweight and stylish and you can buy a metallic clip-on which will turn them into a sunglass. They also plant a tree for every frame sold!
Etnia comes from Barcelona and uses natural acetate and mineral lenses in their glasses. The brand is inspired by art and colour which results in some great frames that will make you stand out from the crowd.
Face à Face (pronounced fass, it’s French) is a fabulous Parisian luxury brand with a great colour range. Frames are modern, bold and truly a work of art. The frames enhance your features and are a firm favourite with the Observatory team, many of whom own a pair. One of the few brands that set the trends.
Hackett make glasses for men which are elegant and classic. They are a little more traditional and highly wearable.
Another brand just for men, Jensen make modern and design-led frames. Designed by a British company.
Kilsgaard is a Danish company which makes very elegant and simple glasses. This luxury brand uses quality materials to produce sleek eyewear.
Hailing from Los Angeles, this is an original luxury brand of glasses with bold shapes and bright colours. They don't suit everyone but patients who buy a pair tend to stick with the brand for life. They've been around for a long time for a reason.
L.G.R glasses are a luxury brand, entirely handmade in Italy. They make spectacles and sunglasses which are elegant and high quality.
Lindberg glasses are made to order, customised to your preference, hand-finished and individually numbered. This Danish company has won almost 100 design awards for their strong and flexible eyewear which is among the lightest and most comfortable in the world. A true luxury brand.
MOSCOT is renowned worldwide for their luxury eyewear with a strong A-list following. The brand from New York City is over 100 years old and still going strong with stores around the world. Loved by Al Pacino, Tom Hanks and Johnny Depp.
Nifties is a unisex brand of glasses produced for people who have fine (i.e. petite) facial features and come in sizes 44 to 49. They can be good for teens. They are minimal and lightweight and have very flexible temples.
LA-based Oliver Peoples represents understated cool at its most covetable. This luxury brand is known for their impeccable quality, design and style. It’s a real favourite of the fash-pack and with celebrities.
Sir Paul Smith is a British icon and his eyewear collection focuses on his attention to detail. Handcrafted in Italy, his designs are whimsical and classic.
Ray-Ban are a classic for a reason. They’ve been around for over 80 years but still look amazing! Best known for its timeless Wayfarer, Aviator and Clubmaster designs. Not just sunglasses - Ray-Ban also produce an optical line of glasses.
Silhouette are high quality glasses from Austria that are extremely lightweight so very comfortable to wear. They specialise in rimless (invisible) frames but more recently they offer a wider variety of styles and colours. Worn by HRH the Queen (yes really!).
Stepper eyewear has always had its main focus on producing comfortable glasses. They are durable, affordable and stylish, and one of our best sellers.
Superdry is popular with our younger patients, although can be worn by any age group. They follow the latest trends to produce urban and colourful eyewear.
Tom Ford was Creative Director at Gucci in the 1990s and launched his own label in 2005. He is now considered an icon of high fashion. His luxury frames are elegant and always glamorous.
Wolf is a UK-owned, family-run, independent business. They make lightweight and affordable glasses which are both comfortable and stylish.
WOOW (pronounced woo) is a Parisian eyewear company with chic designs and vibrant colours. Designed in Paris and handcrafted in Italy, each frame has a little message on the tips, created to make you smile in the morning! One of our most popular brands.